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Feenix — Programmatic In-Game Ads Platform
Self-serve, programmatic ad delivery inside Roblox (extending to Fortnite/Unreal) — 6-feature roadmap, 0.5M–2M impressions across 6 titles/2 studios, live analytics per impression/click.
Scoped via requirements workshops; designed architecture, UI/UX and agentic AI data flows (LangGraph). Prototype built end-to-end: React + FastAPI + Lua scripting, ad management, interaction data logging, analytics & asset generation, API gateway. Shipped to live games with real players; preserved through compliance review for Unreal retrofit. CRM data models/dashboards and tech-transfer IP/compliance.
AdTechAgentic AIData PlatformPlatform Engineering